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Benefits of Sports Drinks – Sports Drinks – Useful Or Sugar Hits?
Most sports drinks are artificially flavored water containing added electrolytes. Electrolytes are minerals, including sodium, calcium, chloride, magnesium, phosphorous and potassium, which you naturally lose as you sweat. – Livestrong
Benefits of Sports Drinks – These days I am astounded at how many kids are drinking sports drinks, even if they’re not playing sport and just kicking back with friends. Why have sports drinks become the new soft drink?
Commercial sports drinks were initially designed for athletes, who trained and sweated vigorously for prolonged periods, so required electrolytes, rehydration and calorie replenishment. This market is relatively small yet the sports drink market has become a $US 6.81 billion business. Suddenly there are a lot of elite athletes out there….?
Powerade and Gatorade wouldn’t be in big business if the only people who consumed their products were those who actually needed them. These companies cleverly market to sports conscious people and parents of children who play sport, to convince them they are making a healthier choice by consuming these drinks rather than soft drinks. When really, a humble water and possibly a piece of fruit would be of greatest benefit.